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How
precious is your MLM reputation?
by Ivan Lim
How
often have you heard people say that they have 'burnt out their
warm market'? Could this be prevented from the start? If you are
already in this situation, how do you recover from it?
An
acquaintance of mine is a typical example. He evaluates programs
based on how much and how fast HE can earn, but he fails
to base his decision on how much and how fast his downlines
can earn. one of his latest businesses promoted a health
fruit drink.
As
the business was pretty new, it had a slight edge over the hundreds
of other health related programs (in terms of timing). A while
back I asked whether he believed in the product, he said 'No,
but this is new, I can sign up quite a few people in the beginning
and make some quick bucks, hopefully it will last a few years.'
In
the first 2 months, he signed up close to 15 people. Most of them
were like him, no faith in the product, but they joined because
my friend promised to build their downlines for them. Unfortunately
they did not have the 'recruitment' skills of my friend.
2
months later, my friend's recruitment rate dropped, and he also
stopped working the business. So all those people were left hanging
with nothing but promises of a profitable no-work-involved business,
as well as monthly bills of $100 to $200 worth of fruit juice.
The
main problem started with what was in my friend's heart, he knew
from the beginning the business did not have long term potential,
but he still made promises to his people because he could make
money off them quick. This is a surefire way to burn your warm
market - lie to them in order to make a profit.
Not
many people understand the principal of MLM - your income is not
determined by how successful you are, but how successful your
downlines are. If you work an MLM business that only you
can make money, you are much better off getting a job.
The
most attractive aspect of an MLM business is RESIDUAL INCOME,
and that will only be possible if you have a thriving organization
where the individuals at the lower levels are happy.
People
like my friend tend to start a new MLM business every year or
so, and they wonder why they cannot build a solid network. Learn
this well, if you want to pick MLM as a source of income, pick
a program where your downlines can make money without a big monthly
output (hopefully none), it also has to be a business that makes
sense.
Earn
$20,000 a month without having to lift a finger, talk to anyone
or invest a single cent does NOT make sense. Telling your friends
about it has a negative effect on your reputation.
Follow
these simple rules in picking an MLM business:
1.
Find a business that you believe has a product (or service) that
benefits customers
2.
The product cannot be priced much higher than comparable products
in the market. Ideally your product is one of a kind.
3.
Only do it if you intend to support your downlines for the next
3 to 5 years. Personally I aim for 10 years.
4.
Make your decisions base on how your downlines can benefit, not
yourself. Think like an employer, not an employee. Your income
will automatically skyrocket when your downlines start making
money.
May
your MLM journey be full of pleasant surprises and everlasting
friendships.
(c)
2003 by Ivan Lim
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Ivan
Lim has been a full time marketer for 3 years. With his programming
background, he builds websites to help his group reach maximum
exposure on the net. He also devotes his time in helping
people find fair deals in the MLM industry. http://www.freeRebate.us
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