Marketing: Its All About Customers
Copyright © 2003 Priya Shah
Visualization, Goal-setting, blah, blah...
network marketers have heard that jargon at one time or another.
But you know what? It's just that - Jargon.
you share with your team, the lessons you have learnt while building
your business - that's Leadership.
you imagine that new car or house on the beach, that you're going
to buy next year with the income from your business - now that's
when you plan exactly how you're going to go about getting that
new car or house - well, that's Goal-setting.
yet people complicate it so much that they write entire books,
and have entire courses to teach you these "skills."
they're missing the whole point, really. Because network marketing
is really about customers.
do companies get into network marketing? DUH. To sell products,
why do they choose to sell their products through network marketing?
network marketing is really the most efficient way of selling
all it's all about people selling (or recommending) products they
USE to their own network of friends and acquaintances. To people
who TRUST them.
if you want to serve your customers better through your network
marketing business, here are a few things to ask yourself.
Are you in the service business or recruitment business?
If you are in the business of helping people - whether to become
healthier, or financially independent - you should consider yourself
as providing a service. And a service runs on customers.
there are plenty of people out there who want to start a home
business or join a business opportunity.
if you focus on the opportunity, you'll be competing with a whole
lot of other, more established networking companies, for a new
prospect's time and money.
if you focus on your products (and I'm assuming they are unique,
excellent products that meet a real need), you'll have very little
it's so much easier to sell a product than to sell a dream.
Is your product right for them?
I've seen people recommending their products to customers as a
"miracle" solution to all their problems. This is not
only misleading, but is bound to backfire.
yourself - are there other options for my customers? Are there
cheaper, perhaps more effective options, that can help them?
they can't afford your product right now. Or perhaps there are
other, albeit less effective options, that might meet their immediate
everyone needs to get healthier, or richer. But how they choose
to achieve their goals should be their choice, not yours.
give your customers all the information they need about your products.
It's not your duty to suggest alternatives.
sometimes the best way you can serve them is by letting them know
that they are free to explore their options and get back to you
when they've decided that your product meets their needs best.
not only have a grateful customer, but also build trust and goodwill.
Your customer will think of you as someone to depend on, and come
back to you when they need advice.
you might lose a customer, but you'll have gained a friend.
Do they really need the business opportunity?
Once you get a new customer, do you instantly start shoving the
business opportunity down their throat? If so, you're doing them
do show your customer how they can reduce (or even completely
recover) their costs by becoming a distributor and recommending
the products to their friends.
them what they want - a cheaper way to purchase your products.
also accept that some of them may just want to keep buying products
without ever building a business.
appreciate them for contributing to your paycheck.
Ultimately all business is about building trust. So the next time
you process an order or answer a query, focus on building a relationship,
rather than a business.
you're a friend to your customer and do what's right for them,
you can be secure in the knowledge that what goes around will
definitely come around.
Shah is the publisher of an internet marketing newsletter and
The Glutathione Report newsletter. She shows you how to truly
build multiple sources of income online with the Brilliant Team
Home Business Opportunity