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Is
Duplication a Myth?
Copyright © 2003 Priya Shah
Duplication
is one of the most important concepts in Network Marketing.
It
is the network marketer's ultimate dream to develop a system that
can be replicated by anyone with average intelligence, just by
following the exact methods passed on from one generation to another.
But
the fact is that we're all very unique individuals with very different
qualities and talents.
So
should we really force ourselves and our downline to become clones,
all mouthing the same scripts, whether we mean it or not? I don't
think so.
In
fact I believe its one of the main reasons that so many people
drop out of this business - because the methods used by their
upline do not complement their unique personality and character
traits.
I
truly believe that everyone can be a winner - but not by blindly
following in the footsteps of our "mentors." You will
never be successful if you are not comfortable with doing what
it takes.
Here
are a few tips that might help to overcome this problem.
1.
Learn the Basic Skills
We
all need to go to school to learn the basic skills necessary to
find our rightful place in society.
So
if you intend to do business online, you WILL need to acquire
a few basic skills in internet marketing - using the software
you need, writing ads, designing a simple website, writing articles,
publishing a newsletter.
These
are the A-B-Cs of marketing that you MUST learn if you want to
survive online.
As
a network marketer, you will also need to develop a winning attitude
and to believe in your own ability to succeed.
But
HOW you apply these new-found skills or attitudes may be completely
different from the way your mentor or upline applies them. And
that's the way it should be.
2.
Celebrate Your Uniqueness
Your
personality is a combination of your own life experiences, education
and outlook on life. These are things that can never be duplicated
from person to person.
Instead
of being ashamed of your past lifestyle or failures, share them
with your prospects and customers. Get personal and let them know
where you're coming from.
Frank
Garon, who makes over $130,000 a year, revels in being known as
a 'former New Jersey truck driver.' Tom 'Big Al' Schreiter's revelations
on his attempts to lose weight get more reader responses than
any other section of his newsletter.
Sharing
that bit of their personality helped them create empathy, an image
of them in the minds of others, and made thousands of people trust
them enough to join their business.
3.
Be Yourself
Because
marketing is all about building relationships, you should let
your personality come through in your communications, so you can
build trust and network with like-minded people.
If
you force yourself to become a clone of someone else, no matter
how successful they are, you will always sound insincere and that
will put people off.
People
are more likely to do business with someone they know and trust.
Or with someone who forges an emotional bond with them.
Be
sincere, let them know something about you that they can empathize
with and you're on your way to building a relationship.
So
throw away those scripts. Or read the best ones and make them
your own. Rewrite them to complement the way you would normally
speak or interact with people.
You
can always try to duplicate a system, a script, or even success.
But the only thing that can ever really be duplicated is "Uniqueness."
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Priya
Shah is the publisher of an internet marketing newsletter and
The Glutathione Report newsletter. She shows you how to truly
build multiple sources of income online with the Brilliant Team
Home Business Opportunity
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