Compelling Reasons to Choose a Wellness Opportunity
Copyright 2003 Priya Shah
I actually have two separate online businesses -
Selling wellness products and
Selling digital information products (eBooks)
I can look at things from both perspectives, I often tend to compare
the two businesses from the point of view of the better opportunity.
if I were asked to recommend a single business as the best way
to make a living online, the Wellness Business would win hands
no, I didn't choose it because its easy. On the contrary, selling
health supplements, vitamins and related products online is NOT
only is there tremendous competition, but it simply can't be done
by working two hours a day, as is the common perception.
you sell wellness products, you have to deal with REAL people.
People with human needs and problems.
must be available in person, or by phone, or at least by email,
to clarify doubts, answer queries, be prompt and sensitive to
your customers' needs and generally make your customer feel good
about doing business with you.
must also provide constant support, training and leadership to
a growing organisation of distributors, and help them grow their
can be extremely time-consuming because few of these tasks lend
themselves to complete automation.
seller of digital products has it somewhat easier. (S)He need
not even interact with customers, because everything from product
delivery to answering customer queries can run on autopilot.
product sellers can (and often are) literally sitting on a beach
while their websites churn out profits.
these disadvantages, why would anyone still choose the Wellness
reason I believe is because ANYONE, regardless of their talent
or creativity, can actually make a steady LIVING for a lifetime
in the Wellness industry.
of course, there are a few who even go on to become millionaires.
are the reasons why I think Health and Wellness should be the
#1 Choice for Entrepreneurs online.
Health Products fulfill a Basic Human Need
Health is a #1 concern for many people - often more important
than even sex (also a top seller online) or food.
lack of health can make you feel... well... lousy. And most people
will pay their bottom dollar if they can find something that alleviates
their pain or discomfort.
put it more plainly, NOT buying an eBook will not make much difference
to your state of mind or body. But not taking your prescription
medication can make you feel very bad indeed.
Health Products are Consumable
Unlike digital products that can only be sold ONCE to a customer,
vitamins, supplements and prescriptions require monthly re-orders
people start using them and benefiting, more often than not, they
will continue to use them.
you treat your customers right, they will buy from you month after
month, providing you with regular commissions and a more or less
stable source of income.
usually no need to keep selling to them again and again (barring
the obligatory seasonal promotions).
the products meet their requirements and you give them a good
deal and great service, they will give you repeat business for
a long time to come.
Your Income Grows Exponentially
When selling a digital product (as an owner or an affiliate),
your potential for future income actually DECREASES with every
sale you make.
you are among the few top marketers who can churn out a new product
every month, or can earn more on back-end commissions, your potential
for income will always be limited by your creativity.
contrast, because most wellness opportunities also involve building
an organisation, every product sale actually INCREASES your potential
for future income, by growing your organisation of customers and
potential distributors purchasing every month.
you help your downline earn a regular income, few will quit the
business they have built so earnestly. Again YOU benefit from
the RESIDUAL commissions that the organisation provides.
Wellness Opportunities have a High Feel-Good Factor
One of the main reasons that I suspect people stick around in
the wellness industry is the feel-good factor. It can really make
your day when someone calls or writes, telling you how wonderful
your products made them feel. Or how it gave them their life back.
more than making money, the feeling that you have helped another
person feel better is always a strong motivator in working your
no doubt it feels good when someone who purchased your eBook writes
to tell you how it helped them succeed. But I can bet it comes
nowhere near the feeling you get when you help someone beat a
life-threatening illness or conquer their pain.
The Need for Wellness Only Increases with Age
As we grow older, we want to work less and enjoy life more. We
also want to live healthier lives and enjoy enhanced community
opportunities are ideally suited to seniors because they have
the potential to fulfill all their needs, ranging from financial
security to improved health and personal interaction.
working a wellness opportunity empowers you to take steps to improve
your own health and well-being.
do I even need to reiterate the oft-repeated quote that it will
be the next Trillion Dollar Industry?
Shah is the publisher of an internet marketing newsletter and
The Glutathione Report newsletter. She shows you how to truly
build multiple sources of income online with the Brilliant Team
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