Ways to Generate Leads for Your Business
By Dwayne McLean
business has one main goal in mind - that is to increase your
sales. To accomplish this you need to attract attention to your
Business products and services.
need more visitors to your store or traffic to your website...
whatever the case may be. The more business leads you get, the
more customers you will have, and ultimately your sales volume
are many methods that you can use to bring in leads for your business.
The methods that we will tell you about are simple and low cost...
yet they are very effective. Here are some of the methods that
are known to be effective in generating leads:
a Free Vacation Vouchers
a Free Electronic Book (EBook)
Offer Free Vacation Vouchers
know what you are thinking... A Free Vacation? Who is going to
believe that! Here is how it works... hotels frequently give away
free rooms in order to get people in their hotels hoping they
will spend money on their services.
recipients of free vacations stay longer than the amount of complimentary
nights offered, and most require other travel services such as
airline reservations and auto rentals.
would you like to give your Prospects (potential customers) a
Free Vacation Voucher? This successful marketing strategy has
and is still being used both in Internet Marketing and Direct
Marketing for generating leads. You could use these Free Vacation
Voucher in a couple of ways.
way is to give a Voucher to acquaintances that you think may be
interested in buying or may tell other people about your Business.
you could present your Free vacation offer through online and
offline advertising. For example, you could submit a Classified
Ad offering a Free Vacation for the next 100 visitors that come
to your website, subscribe to your Newsletter, download your Ebook,
attend your information seminar, download your demo software...
or any other marketing activities you have going on.
are getting Free Publicity from every one of these people that
are receiving these vouchers. Use your imagination.. the list
of ways that you could use these vouchers for lead generation
Free Vacation Vouchers are colorful and professionally designed.
They come with your business information at the bottom of each
voucher. They can be delivered to your place of business within
2-5 business days. To find out how you can receive your Custom
Package of Prospect Vacation Vouchers click here >>
same thing can be done with your customers. How would you like
to offer your Customers a Free vacation? Give them a Free Vacation
Voucher to say that you appreciate their patronage. You would
be surprised what that will do for your business.
satisfied customers will spread the word about how much they liked
your products or services. They will, no doubt be repeat customers
if they ever need your line of business again.
find out how you can receive your Custom Package of Customer Vacation
Vouchers click here >>
Offer a Free EBook
together some information that you feel is interesting, unique,
and relates to your business. For example, you could put together
content on How to do something. People love to be shown how to
do something interesting and unique.
you have the content, you need to put it in a format that is appealing
and everybody can open and read (i.e., HTML or PDF). The final
touch is to generate a nice looking cover for your electronic
cover should be colorful and have a catchy title. The combination
of a beautiful book cover with a great heading is what arguably
drives a person to want to read its contents.
you have created your EBook, you need to let people know about
it. Have the EBook available on your website for download. When
someone comes to your web site to download it, capture their information
into your database by having them enter their names and email
in your web form. Now, they have opted in to your database and
you can follow up with them.
Publish a Newsletter
of the most effective ways of generating leads for your business
is by offering a Free subscription to your Newsletter. As with
the Free Ebook, it is important when writing a newsletter that
you write about something that you feel people will find interesting
has something that they can write about. What most people lack
is the time to write. Even if you publish a Monthly newsletter,
people will want to sign up if they feel that the topic is interesting.
Subscribe to Smart Marketing Central's Newsletter and maybe you
will develop some ideas for your own Newsletter.
any or all of these well known marketing strategies, and you will
notice a significant increase in website traffic and an increase
in the leads generated. But don't stop there! Remember, you need
to follow up with these leads and turn them into paying customers.
© 2002 Dwayne McLean
Dwayne McLean is a co-founder of Smart Marketing Central, LLC
- a company providing businesses with automated marketing strategies
and business resources. For more information visit: http://www.smartmarketingcentral.com