MLM Revolving Door Syndrome
Linda J Bruton
In the 15+ years I've been involved with network marketing, the
number of people who come and go never cease to amaze me! Sometimes
it seems like a revolving door.
the positive side, thousands of new people discover network marketing
all the time. They have always wanted to start their own business
and are attracted by the huge income potential of MLM. Or they
need a part-time source of income. Or, perhaps they've been caught
up in the huge, never-ending layoffs and corporate downsizing
that seem to be a permanent part of the new information-driven
economy. They see network marketing as a way to escape the Rat
the reason, they are entering this industry in droves. And that
is good news for you and I!
the negative side, however, most of these people flounder around
for months, or even years, like a fish out of water, and never
really discover how to make network marketing work for themselves.
They buy into too much of the hype and half-truths that seem to
proliferate in MLM advertising, expecting a large income in just
a few months without much work or investment.
some of us continue to promote this image of network marketing,
even though we know it is completely untrue!
that explains why so many newcomers believe that all they have
to do to be successful is just send out a bunch of spammy emails
and the money will come rolling in!
spent a lot of time and effort showing the newcomers in my downline
the kind of work that is necessary for success. But all too often,
these newcomers pay little attention to it. They've seen all the
ads telling them that they don't have to do any work, that a certain
program practically builds itself, or their upline will be giving
them massive amounts of spillover.
don't seem to understand that this is a business, not a chain
letter game. And all too often, this is partly our fault. Some
of us are so eager to sign up new distributors that we'll tell
our MLM newcomer may run out and send out a few over-hyped, anonymous
emails to a cheap list and then wait for the money to roll in.
nothing happens, our unhappy newcomer then decides "the program
doesn't work." (How many times have you received an MLM mailing
with the words "This one really works" in the subject
line? I get them all the time).
starts our newcomer on a frustrating journey from one MLM program
to another. They may join 5 or 6 all at once on the theory that
at least one must work! They may sign up under a sponsor that
promotes the "program of the month," and jump into everything
new that comes out. Never does it enter their mind that "programs"
neither work nor don't work!
does or does not work is their personal success system. A good
network marketer can earn a huge income in even the worst of programs,
with the poorest compensation plans. But the best program in the
world is not going to work for someone who doesn't understand
how to be a successful network marketer and businessperson!
of these people finally do learn how to be successful. Usually
it is only after wasting a lot of time and money. Unfortunately,
most people finally quit in disgust and go out and give network
marketing a bad name to their friends and family! And that makes
it all the harder for the rest of us.
many prospects have you talked to who tell you that their best
friend "lost his shirt" in one of those "MLM pyramid
to popular belief, it takes training and education and investment
to become a successful network marketer. No doctor was born with
the knowledge of how to practice medicine. Nor was any successful
network marketer born with the knowledge of successful recruiting
and downline support.
marketing requires knowledge of effective marketing techniques,
salesmanship, and basic business skills. If you are doing it online,
it also requires computer and Internet skills, too.
top of that, it requires the ability to work with people, the
ability to follow a plan, discipline, and ongoing investment.
with the proper training, none of this is very difficult to learn.
We hear a lot about "duplication" in this industry.
And that is really all duplication is: learning effective techniques,
using them, and teaching your downline to do exactly the same
professionals, it is essential that we pass that along to the
downline we are building. I am tired of seeing so many newcomers
pass through the revolving door. And I'm tired of hearing people
refer to our business as a "pyramid scam."
marketing is a wonderful business. Almost anyone can learn to
do it effectively and profitably if they are taught and if they
have the desire.
offers average people the means to a large income without a large
initial investment. (But that doesn't mean it doesn't require
investment). And it offers us the personal freedom and time to
pursue other goals in life, unlike most corporate jobs.
is the real message we should be sharing with prospects, not the
hype that abounds online. We may sponsor a few less people. But
I suspect that we won't be sponsoring so many people that are
in and out of the revolving door giving our business a bad name.
Linda Bruton has been a full-time network marketer for over 15
years. Be sure to visit her Network Marketing Tips weblog for
weekly tips , tricks , secrets and resources for building a full-time