to Build Your MLM Downline into a Powerful Recruiting Team
Most people who join an MLM program are under the mistaken assumption
that their most important job is to do a lot of recruiting. So
they spend a lot of time and money trying to sponsor scads of
people - and no effort at all on TRAINING those people once they
many supposed online gurus do the same thing. You get a different
email from them every week touting their latest and greatest program.
if you join under them, one thing becomes very apparent: they
spend absolutely NO TIME at all trying to help their downline
build their own businesses. That is undoubtedly why they spend
so much time recruiting - their own dropout rate is exceptionally
new people into your MLM organization is a very important part
of this business. However, I want to stress that this is not all
you need to do to succeed. Just as important as sponsoring is
what you do AFTER a new member has joined.
all well and good to have 25 new business partners. But if these
people just sit there and do nothing, they don't help you grow
your business quickly. They may earn you monthly commissions,
but they could be causing a recruiting explosion in your downline,
enabling you to earn many times the commissions they put in your
worse, if they just sit around and don't make any money, they're
not going to stay with the business very long. And if your people
are constantly dropping out, you're going to be spending all your
time replacing them - not watching your organization duplicate
and expand exponentially.
is just half the job. The other half is training your people to
DUPLICATE what you are doing. In fact, in some ways, this job
is even more important than sponsoring. If you do an exceptional
job of training your people, you won't need to sponsor hundreds
of people on your own to have a fast-growing group. Believe me,
when everyone does a little, much more is accomplished than when
1 person does it all. This is what leverage is all about!
look at a simple example. Let's say your MLM program pays you
$10 per month per person in your downline. You want to earn an
income of $3,000 per month. That means that you need 300 people
in your downline.
all that work by yourself is going to take many months, to say
nothing of the advertising and promotion expense.
what if you were to sponsor just 10 good people in a few months,
and then train THEM to duplicate you?
will undoubtedly have 300 people in your downline a LOT faster
than if you did it yourself. And the cost will be just a fraction!
That's why duplication is such an important part of building your
you are working several hundred good prospect leads every month
without fail, and then doing great followup work, you should be
bringing plenty of people into your group. But what you do with
those new people is what will directly influence how large or
small your commission checks will be.
of us simply cannot afford to buy thousands of prospect leads
in a short time to build an organization all by ourselves. But
if you have 10 people each working several hundred prospects a
month, your whole group WILL be contacting thousands.
the people that come in as a result of that work will be in your
group and show up on your commission checks. This is really the
big secret of making money in MLM. It is not how many people you
can bring into the program all by yourself. MLM is about the huge
income you can earn when everyone in your group is doing a small
amount of work.
big job is to make sure that everyone in your group is contributing
to this effort. Unfortunately, the vast majority of MLM'ers seem
to forget this step and never make the kind of income they could
if they would just remember that they have to DUPLICATE themselves
in their downline.
is something else to consider: when someone joins an MLM program
in your downline, they are going to immediately check out what
kind of sponsor you are. If you completely ignore them, they aren't
going to stay with you very long. And they're not going to duplicate.
is why it is doubly important that you make absolutely sure that
you are doing everything possible to make sure that your members
succeed. You are not going to build a large residual income if
these people never learn how to be successful!
seen many people find this out first-hand. They have enrolled
a large number of new members and sat back and waited for the
money to roll in. And they have found out, to their dismay, that
the people they enrolled are not interested in working their program,
and they only stick around a couple of months! Why?
these sponsors have not only never contacted them or offered them
any help, but they didn't even bother to let them know that they
are their sponsor! If this is what you are doing, I would urge
you to think again! You are not in business to see how many emails
you can send out each day. You are dealing with real human beings
who want to make money. Just getting people to join and then forgetting
about them is not going to do that for you!
the other hand, we have members who do such exceptional work with
their groups that almost every person they enroll starts duplicating.
This should be your goal. Why spend all that money enrolling people
if none of them eventually build a business? It is absolutely
essential that you spend as much time working with your group
as you do in recruiting them. This is a primary ingredient in
that mean that you have to spend a lot of money or all your time
on the phone? No. It will probably cost you very little money
to train and work with your downline - particularly if you do
most of it online.
working with our own downlines, for instance, we build a member
support website for every program we seriously work. We will it
with training articles to help them learn how to sponsor people
online, and how to work with their members. We provide sample
recruiting letters, a co-op advertising program to help them find
prospects inexpensively, and we produce a regular newsletter.
We give every member of our downline our personal email address
and encourage them to contact us.
takes up a lot of our time. But in the long run, this is what
makes us a lot of money!
your people to succeed in your MLM program is the difference between
YOUR success and failure. The best way to build a large group
fast is to make sure that everyone in your group understands the
program, that everyone understands and is doing the minimum amount
of prospecting, and that every new member (no matter how many
levels deep) is trained to do the same thing.
person you sponsor becomes your Business Partner. How many of
you would go into a traditional business with someone and then
completely ignore them? Unfortunately, this happens all too often
in MLM, and it is one of the big reasons that people fail. You've
simply got to do more than send out a bunch of rah-rah emails.
MLM is very much a hands-on business. You cannot do it anonymously
get down to some specifics and some tools you can use in managing
Your New Members
am quite often shocked at how many new members are never contacted
by their sponsors at all. This is absolutely essential! If you
cannot do this much, you might as well quit right now and not
waste your money. You will not be successful in MLM. Not now,
minute you know you've sponsored someone, you should immediately
call that person or send them a welcome email letter.
welcome letter should include the kind of information that will
help your new member get started quickly: where to get help and
training; information about the services your company offers;
and any support services that you offer your downline. Beyond
that, you need to introduce yourself to this new member and make
sure they know what you will do to help them build their business.
Encourage them to contact you any time they have questions.
sure to detail all the services you offer to every member of your
group. If you offer a bonus to your new members, make sure they
get it right away. If you offer a newsletter or member support
site, be sure to spell this out in your welcome letter. Ask them
to let you know when they enroll new members and offer to help
them train THEIR new members. In short, tell them all the services
you will provide them as their sponsor and upline. Let them know
right up front what they can expect from you.
of the most important pieces of information you should include
is personal email and possibly even your phone number!!! And don't
just give your phone number, tell that new member when you can
most likely be reached.
am appalled at the number of people who never give their members
any way to contact them at all. Everyone you personally enroll
and every member in your first levels should have your contact
information and be encouraged to get in touch with you anytime
they need help or have questions.
people are not going to call or email you continuously every day
with problems and questions. The newest people will contact you
Your Downline on a Regular Basis
welcome letter is just your first contact. You should continue
to contact every member of your group regularly - at least once
every couple of weeks. You can do this with a newsletter/ezine,
or just a special letter from you.
these letters, you can cover some of the information that new
people usually have about your program, and reiterate what they
should do to get started.
is essential that your new member understands exactly how the
program works and what they must do to start making money. Go
over it with them again. The more clear your member is on the
programs and what they need to do before they ever get started,
the more they are going to be successful.
you contact them, continue to stress what they need to do NOW
to get started. Explain the minimum amount of promotional work
they should be doing each month. I have stressed this several
times in this article for a very important reason - if every member
in your group just does the bare minimum, you are going to have
a very large and profitable group in a shorter amount of time
than you would believe possible!
may want to set up regular time intervals for checking in with
each of your new members. You can then check with them each time
to see what they have done, whether they have questions, and whether
they have new members. Once your member has new members of their
own, you need to make sure they welcome THEIR new member and go
over this same material with them.
assume that they will know to do this. Be sure and walk them through
it and make sure that they do. If you want a large and working
sales organization, it is absolutely critical that every new member
is welcomed and worked with in the early stages. The early stages
are very, very critical. More new members drop out in this stage
than any other. And it is so easy to prevent!
can you insure that every new member is properly trained? To begin
with, make absolutely sure that you work with every new person
you personally sponsor. If you do this correctly, you will already
have trained these members to work with their new people. Be sure
you stress this in your training.
else you should do is ask every one of your personally enrolled
members to always let you know when they enroll new members. You
should then send each of these 2nd level people a welcome letter
from you, their upline sponsor.
letter should again welcome them to the program, let them know
what they need to do to be successful, and offer your support.
Always refer them first to their own personal sponsor, but let
them know that you are also available. This will insure that you
don't have anyone downline who is not getting personal help. You
may have a member who is not working with their group. If you
want these people to be successful, you may have to do it for
them. This extra work will show up on your commission check.
may think that this is going to be an awful lot of work and letter-writing.
And, yes it is. I've never told anyone that being successful in
MLM doesn't require any work. It requires a lot of work, but the
rewards are almost unlimited in potential income. If you want
to make the big bucks, you have to put in the legwork. You have
to do the little things that produce BIG results. And when you
do it better than most of the other MLM'ers in the business (which
shouldn't be hard if you follow these suggestions), you will make
more than 99% of all MLM'ers.
it doesn't have to be as hard as it sounds. Once you have sat
down and wrote a good welcome letter, save it in a file. Depending
on what email program you use, you may be able to save it as a
template that you can call up and use anytime you sponsor a new
me, people do respond to personal attention and support. When
you can offer every member of your group the support of yourself
and people several levels above them, you are going to have some
very successful people below you. And they will be doing the same
things with their new members And when they are successful, you
are going to be extremely successful!
will find that in MLM, every bit of help you give to your downline
will come back to you multiplied many times over. When you help
people sponsor new members, you will increase your commission
check. When you help them get into profit, you will have a happier,
harder-working group that won't drop out.
of you who have worked MLM programs before know that one of the
biggest factors in your success is in keeping your dropout rate
low. The personal help and service you give to your downline will
directly influence this.
is the secret to the awesome money-making potential of MLM - multiplication
and duplication. First, you need to multiply the amount of work
you can do on your own by bringing a lot of people into your sales
organization. And then you need to duplicate this multiplication
in every single member of your organization. Simply recruiting
a lot of people is not enough. You must also show them how to
duplicate what you have done.
exceptional support work with your new members will insure that
each new member duplicates what you have accomplished. One of
the oldest adages in MLM is that you are only as successful as
the people in your downline.