a Strong Downline Organization
Copyright ? Tanner Larsson
goal of this article is to outline the steps needed to develop
a powerful downline organization that will grow exponentially
with your superior skills.
fundamental theory behind network marketing is duplication. The
definition of duplication in its most basic form is teaching someone
else how to do what you did. If you show a few people how to sell
a little and they sell some, then they teach a few people to sell
and they sell a few, and so on, you'll eventually sell a lot!
Success in network marketing comes through the combined effort
of others. You can't do it alone. Understanding and accepting
this principal is the key to your prospering in MLM. Achieving
a large, growing, long-term residual income is dependent on one
thing: finding and developing leaders who duplicate your efforts.
person who does moderate personal production, but develops eight
leaders in separate legs, will retire wealthy. A person with huge
personal production, but who never develops a single leader will
have only an average income.
yourself: "If my downline does what I do today, how much
money will I make?"
Four Steps of Duplication
1. Training - Help your reps master the basic training.
2. Organization - They apply the basic training and their organization
starts to grow.
3. Speaking - Their organization is growing steadily and they
learn how to give the presentations.
4. Leadership - they exhibit the qualities of becoming a good
leader, and they are accepted into the leadership team.
marketing is primarily a warm market business. This means you
deal with people you know. Do not cold market until you have totally
exhausted your warm market. Representatives within a warm market
tend to stay longer, than those acquired in cold markets. This
is due to the fact that we convince the cold market prospect,
whereas the warm market prospect draws from emotional contact
and there is an emotional commitment. Plus, it is much easier
to work with those you know, than those you don't know.
in the System
companies system is designed to provide continuous support in
the growth and development of new and potential leaders. Believe
me your company wants you to succeed, because if you succeed then
they succeed. In order for your group to become massive, you must
move large numbers of people through your basic training system,
giving each the opportunity for their own heart and true desire
to shine. Realistically, if they don't stay active in the system
long enough to leave a group behind, they haven't got a chance.
To often, inexperienced people who are eager to "do their
own thing" dart off and start their own meetings after seeing
a successful presentation just down the block. These people have
little concept of the work needed to build a successful organization
or how to handle challenges, so they are short lived. Make your
representatives walk before they run.
must stay active IN the system as an example to your group and
to build them correctly. You must do much more than simply tell
them to stay active...you must demonstrate it to them. If your
people respect you and see your own consistent commitment to the
team as well as your promotion and edification of others, they
will follow suit and do the same. People do what you do, not what
you say. Through the progression of time the true leaders will
emerge. Do not let your organization dictate your income.
and Develop Leaders
primary goal is to find and develop leaders. One good leader will
bring hundreds of representatives and possibly thousands of customers.
Find and develop several leaders who will build the business independent
not confuse production with leadership. If you are working everyday
doing presentations, briefings, and trainings and getting good
production, then you are a good leader. Good leaders rarely become
millionaires. Great leaders, on the other hand, realize that the
key to wealth is not merely doing good briefings and presentations,
but having 100 good briefings and presentations going on weekly
in your downline, duplicating your efforts.
the people with desire. Desire cannot be measured in job titles,
college degrees, or past network marketing success. You can't
measure heart. But, you can measure action... and action can show
a person's heart and desire. Good character and eagerness to learn,
being coachable and well-spoken, being fastidious and having a
positive attitude. With those qualities you have a potential leader.
not search exclusively for "ready made" leaders who
sign up today and bring a legion of 1,000 representatives tomorrow.
They are an extreme rarity. The world is full however, of average
everyday people with great desire, who are screaming at the world
"I want to be somebody!" Master the art of finding and
developing that human potential and you will be successful beyond
your wildest dreams.
leaders takes time, skill and patience.
must watch a person fail before they succeed.
must encourage, even when great frustration might be appropriate.
must lead by example and prove a point when your words are simply
must be willing to forgive mistakes made in spite of your advice.
must be unwavering in your support and expectations of eventual
must always remain calm and respectful.
must constantly speak Vision, goals and action.
must be the highest commitment in your group, believing in others
before they even believe in themselves.
Where You Are Deserved
work where they are deserved, not where they are needed. There
is a HUGE difference between the two. In your career, you will
meet many people who "need" your help to succeed. These
people rarely achieve notable success and eventually blame a lack
of support or lack of leadership for their own failings. Do not
accept this blame internally or spend your time helping people
who are always complaining to you.
where you are deserved. Potential leaders show desire through
action and indicate serious intent to be successful. Work with
those people, even if it means looking past people in the organization
we may care about, but who have less potential. It can be a difficult
decision, but it must be done.
the end, it's all a game. Enjoy it! Certain people will be edified
like legends. Some will speak before thousands of cheering people
in major venues. Some will be like rockstars and become the envy
of hundreds who will follow them and emulate them.
NOT BELIEVE THE HYPE!
is all a game! This organization, this industry consists of average,
everyday, ordinary people who play their particular role in the
game. If you are elevated and honored and praised, keep in mind
all the time that this is done to offer hope and inspiration to
the mass of people striving to reach your same position. Don't
believe, even for a moment, that you have suddenly become gods
gift to your company and somehow you are better than everyone
else. Don't think that you have left everyone else behind. This
is the place where even the best leaders plummet, where their
downfall begins, because they believe the hype and forget to be
humble. Don't ever forget that your true character will show through,
especially when you are under the harsh, glaring lights of stardom.
Your actions will speak louder than your words. And the fall can
be very far, very steep, and very painful. Balance yourself well
when you reach the pinnacle!
is the time when you must fully understand the dynamics of edification
and promotion. Great leaders never seek attention in order to
get that "warm and fuzzy" feeling. Instead, they strategically
give and get attention when it's appropriate to achieve a mutual
goal. Always give more credit and edification than you get. Keep
it real and genuine. Inspire new people to action and make your
spot seem attainable to them. Give even the most ordinary person
the attention you are now receiving. Make everyone special.
respect is earned. It cannot be demanded. Treat others with the
utmost respect and they will honor you for it.
great achievment is the story of a flaming heart." - Harry
not what you have. It's what you do with what you have."
- Jim Rohn
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