Leads: How To Improve Your List
MLM Leads are the lifeblood of many network marketers. Over the
years, MLM Leads have become a key component of building a downline.
As the demand for MLM Leads has grown, the quality of MLM Leads
has suffered. Many lead capture pages are designed to get anyone
to fill out the form (even poor quality prospects). And some list
brokers have sold their MLM Leads several times, causing the people
who filled out a form inquiring about a business opportunity to
get bombarded with phone solicitations.
of these people who are on MLM Leads Lists put down false information,
register with the do not call directory, and will say they never
filled out a form - just so they will be left alone, but they
still are interested in a business opportunity.
are three things that you can do to clean up the MLM Leads lists
you purchase, and when you are calling your MLM Leads, you are
only calling the best prospects:
a service like Melissa Data (http://www.melissadata.com/) to verify
the correct address and phone number of the MLM Leads List you
purchases. As much as 80% of the data in some aged MLM Leads Lists
is inaccurate. This type of service won't clean up all the bad
data from your MLM Leads List, but it will clean most of it. Remember:
approximately 2-3% of Americans move every month, so do check
the age of any MLM Leads List. If your MLM Leads List is 12-18
months old, 25-54% of the addresses and phone numbers are probably
your data through the Do Not Call Registry (DNC). Your MLM Leads
List should be checked against the DNC Registry every 90 days
to be compliant (something you should seriously consider if you
are using Aged MLM Leads or Genealogy Leads). It is YOUR responsibility
to do this, and ultimately, you will be fined if you are found
out of compliance with the national do not call policy. For more
information on this, go to: http://www.ftc.gov/donotcall/
service that you can use is List Optimization. This is a unique
process of profiling your MLM Leads List to identify the best
and worst prospects within your MLM Leads List. Optimized MLM
Leads, LLC (http://www.optimizedmlmleads.com/) is the only provider
of this service. It is not only invaluable as a time saving service,
by being able to identify the top prospects within your MLM Leads
List, but will allow you to focus your recruiting efforts on building
leadership within your organization.
these three services will allow you to get the most out of any
MLM Leads List that you purchase.
Miles is a freelance writing and marketing consultant to network
marketing companies. Jesse can be reached at firstname.lastname@example.org.