Marketing is a Profession
Network marketing is a profession. In order to master any profession,
you need proper training. Often people start a network marketing
business with no or only minimal training. The training that network
marketing companies teach is often not enough. How do I dare to
say that? Just look at the numbers. Our industry has huge attrition
rates. Majority of new network marketers fail to generate the
extra income they are after when starting their businesses, and
many just quit or start a new venture hoping for better success
in the next one.
do you need to become a network marketing professional?
of all, you need to commit to personal development in order to
build the correct mindset. You need to dedicate time daily to
read personal development books and/ or listen to CDs and tapes
to build a success mindset. You have probably heard the saying:
The amount of money you make will always be in direct proportion
to your personal growth. The most successful people have mentors
and coaches in various areas of life.
your task as a network marketer is to build a huge contact or
lead database. It doesn't help to have a great product/service
or opportunity, if you don't have enough prospects to share your
product/service or recruiting information with. The biggest challenge
network marketers face is how to generate quality leads. Network
marketing companies teach people various methods to prospect and
promote their businesses, e.g. their warm market, talk to anyone
(so called 3 ft rule), advertise free in the internet and generate
leads through your website, place ads in local newspapers, post
flyers around town etc. Many network marketing companies also
recommend to buy opportunity seeker leads the prices of which
range from pennies to several dollars a piece. I personally believe
that all of these methods work if you just work them long and
persistently enough. However, the question is who has the persistency
and funds to do it?
You need a simple methodology that works for you and you truly
believe in yourself, and most importantly that is easy to duplicate
and teach to your team members.
network marketing is a sales profession. If someone tells you
that you don't have to sell anything when you join a network-marketing
program, it is simply not true. You might not need to sell a product
or service, but you need to sell an idea to the other person to
get him or her involved. It is a form of selling and you need
to get good at it before you can really succeed in network marketing.
You need to know how to create a compelling message to invite
the prospects to take a look at your information, you need to
be able to answer the questions and concerns, and most importantly,
you need to know the correct way to ask for the final decision
i.e. close. Sales skills also comprises of being a good listener
and the ability to build relationships.
you master these three areas: correct mindset, methodology to
generate prospects, sales skills, you are a network marketing
Rinttila is vice president of marketing , Mentors on a Mission.
Mentors on a Mission is a global training and mentoring company
that is helping network marketers maximize their potential by
providing results oriented mentoring , practical training , easy
to apply methodology , and an earn as you learn opportunity.
http://www.mentorsonamission.com , tel: 954-907 7772