Unfortunate Myths About Online MLM
by Luke Ilech
Experts and newbies are alike in misunderstanding the way online
MLM works, and under-estimating the steps involved. 2 examples
of common (but untrue) MLM myths are: "An Internet Marketing
Expert is an Automatic MLM expert" and "Make a Ton of
Sales, And You Make a Ton Of Cash".
fall for the same old myths about how these programs work. And
these end up costing them hundreds or thousands of dollars a year
in wasted time and effort.
yourself with these 4 myths, and protect yourself from the online
hype and misconceptions.
#1: MLM On The Internet Can Be Wildly Profitable in One Month
most unfortunate and damaging myth about online home business
is that the income can come quickly.
*may* be possible for a "big dog" with an established
network of partners, to create a residual income of $1000 in one
month. But this will never happen for the average person building
average internet MLM pays $2 - $7 per person in an organization.
To earn $2000 - $7000 per month, you need 1000 people in your
is very possible to achieve. But it takes time.
#2: "Its A Ground Floor Opportunity - You Must Join
someone says: "Ground Floor Opportunity - Join Today"
what are they really saying?
it: (1) "People who join after me have less chance of making
money than I do" ? OR (2) "The company will be useless
in 2 years time" ?
you want to take a year or two to build a good residual income,
only to have that income disappear?
what would happen to the suckers who join in 6 or 7 months time?
good business opportunity should actually *improve* with time
and exposure. Itll be based on products (or services) -
and delivering more in the product value than the dollar amount
people are paying for it.
it IS possible to find such companies on the internet, I know
#3: Make A Ton Of Sales and You Make A Ton Of Cash
way MLM (truly) works best is if a large number of people each
help each other to make a small numbers of sales.
me show you what I mean:
an offline business we were in, a guy joined who was an awesome
direct mail marketer. Soon he put together a masterly direct mail
campaign to promote this opportunity. He invested a lot of money
then unleashed his packages. In 5 weeks he had several hundred
people in his downline, and was earning several thousand dollars
within two years he had dropped out of that company.
because almost none of the people he brought in were able to do
what he was able to. So he wasnt able to help them grow
their businesses. (He possibly didnt have time to help 500
newbies). And since the monthly purchase requirement was $130
in this particular company they soon started dropping out.
point you really ought to understand is this:
MLM, you dont make much money from making sales - You make
much money from building an organization!"
brings us nicely to the next and final myth:
#4: You Build From The Top Downwards
people feel that you "come in at the top", then bring
people in "under you". They reflect this in their attitude
to the job.
youre smart, youll know better.
build from the bottom.
the start, theres no one else in your business. You just
have a dream, and help from your company and upline.
find 3 bricks and place them in your foundation. Then you physically
support them from below. Yes, theyre a bit heavy at first,
but you do the job - you continue to support them.
morning you wake up and there are 9 bricks in your structure.
From 3 you started with.
supporting the 9 brick structure now, and because you do, it continues
to grow. Eventually, when you look up, you find that you have
a solid building, based on "below support".
you see it?
bottom "bricks" are people you recruit and assist to
take their first steps as marketers of your opportunity. When
they help other people, your organization expands.
point is that the engine that drives lasting MLM growth is people
helping other people, in small numbers, and everybody doing their
the beginning your job is to sponsor a small number of people
and support them, and encourage them to make sales ... encourage
them to encourage other people in the same way.
you build a small group of people and the helping culture takes
hold, youll start to develop a rapidly growing organization
... that grows rapidly and wildly with a momentum you couldnt
stop, even if you tried to.
have an online home business you can be proud of.
the Author: Luke Ilech, London, UK http://www.systematicmlm.com
Luke Ilech is a freelance writer with special interest in online
home business. Learn 7 closely guarded secrets to success in ANY
good online networking or affiliate opportunity by visiting his
website. This knowledge can pay you for years to come! And it's
still Free at: http://www.systematicmlm.com