Why It's Critical to Train Your Downline
by Joe Bingham

Essentially, there are two different mindsets on how to succeed in network marketing. While there may be debate as to which way is the best, in either system you benefit from any amount of time it requires to fully train your downline as to how to do the business.

RECRUIT ORIENTED BUSINESS

Many compensation plans are based mostly on recruiting more and more people and have nothing or very little to do with selling any actual products. Since the money in this category comes from income made as you increase your downline, you have two options. One, constantly recruit more and more people, or two, recruit the same people over and over again into multiple programs.

PRODUCT OR SERVICE ORIENTED BUSINESS

These kind of businesses focus more on repeat sales from customers than creating a downline. In other words, besides recruiters, these businesses are retailers as well. Either way, no matter what kind of business you get into, it still pays to train your downline.

LEVERAGING YOUR TIME

The beauty of network marketing resides in recruiting a downline to work in the business with you. In a traditional job, you trade your time at work for money in return for that work. The only way to increase the money you earn then is to increase the number of hours you work, or convince your employer to raise your level of pay.

Networking, however, frees you from such problems. As you increase the number of people working with you in your downline, you also increase the number of hours worked in the business because not only do you get paid for your efforts, but for theirs as well. This is leveraging your time.

Say you work only 10 hours per week in your network marketing business. If you have 20 people in your downline that also work 10 hours per week, that gives you a total of 200 work hours per week that you receive benefits from besides your own 10 hours.

From this standpoint, it's easy to see how a better trained downline will achieve better results for you in your business.

Motivating your downline is crucial in order to keep them involved in the business. Without their involvement, you cannot leverage your time.

As well, the better informed you keep them, the better their chances at success, and the better your chances at success as well.

Even in Recruit Oriented businesses, you'll gain a larger downline faster if you keep in touch and train them from your experience. Keeping repeat contact also establishes your credibility and greatly improves your chances of signing them up in other opportunities you join in the future.

Training does not necessarily take personal experience either. Even if all you do is pass along what your upline sends you or refer them to ezine articles or sites that you found to be interesting or helpful, you are still keeping contact, informing, and motivating.

The ultimate goal of residual income cannot be achieved on your own. You are dependent on your downline. Too many people online do not realize this and simply ignore those who sign up with them.

If you do this, you will NOT see the success you are dreaming about.

Stay in touch with, motivate, and inform your downline. These are business associates and their success is crucial to your own.

For further information on 'How To Motivate Your Downline' mailto:motivate1@sendfree.com

About the Author: Joe Bingham, Editor of the NetPlay Newsletters. Want MORE articles like this delivered REGULARLY? Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at:
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